Think differently, to imagine freely.

Inventional is a design research and strategy firm. We put people at the center, because aligning first on the people who matter to your business, brings into focus what matters for your business.

Only by disentangling what you actually know, from what you think you know, can you uncover the questions you wouldn’t have thought to ask.

And that may be the very thing that yields the missing piece— and clicks the pattern into place.